Top-Selling Amazon Products and How To Keep Track
- Mag Shum
- Mar 17
- 3 min read
Unlock the secrets behind Amazon’s best-selling categories—from Home & Kitchen to Electronics and Beauty & Personal Care—and learn how to stay ahead by monitoring trending products. This comprehensive guide offers actionable insights, sales trend data, and product examples that every seller can use to kick-start and scale their Amazon business.
Unveiling Amazon’s Best-Selling Categories
Amazon remains a powerhouse for sellers by offering a variety of high-demand categories. By focusing on profitable niches backed by strong sales trends, sellers can tap into established markets and discover opportunities for growth. Here are three key categories with product examples and recent sales data:
1. Home & Kitchen
The Home & Kitchen category drives roughly 18–35% of Amazon’s total revenue, with some reports noting that over 1.2 million products are sold daily. This category consistently experiences stable sales and seasonal spikes—especially during the holiday season when revenue can reach over $6 million per month for best-selling items.
Sales Trend Data:
Recent studies indicate steady monthly revenue growth with a peak during November and December.
The category has shown a YoY growth of about 12–15% during holiday promotions.
Top products in the category:
Stanley Quencher Tumbler: Praised for its excellent insulation and durability. It remains a top seller with a consistent sales record and strong customer reviews.
Lodge Cast Iron Skillet: Renowned for its versatility, this skillet continues to be a staple in both home kitchens and professional settings, selling in high volumes throughout the year.
2. Electronics
The Electronics category, contributing around 16% of Amazon’s revenue, is marked by rapid innovation and frequent product updates. Daily sales volume for electronics often surpasses 500,000 units, driven by consumers’ constant need for the latest gadgets.
Sales Trend Data:
Sales in this category have surged by approximately 10–12% year-over-year, especially during mid-year promotions and post-holiday periods.
New product launches and tech upgrades create spikes in search volume and sales, with peak activity seen during Prime Day and the back-to-school season.
Top products in the category:
Wireless Earbuds: Offering superior sound quality and compact design, these earbuds are in high demand among tech-savvy consumers.
Smart Home Devices: Items like smart plugs and security cameras are popular due to increasing home automation trends and steady sales growth.
3. Beauty & Personal Care
Accounting for around 10–26% of Amazon’s revenue (depending on subcategory focus), Beauty & Personal Care has experienced robust growth—especially as influencer marketing and social media trends drive consumer interest. Daily sales can reach 750,000 units for top products.
Sales Trend Data:
The category is forecasted to grow by approximately 26% YoY, with subcategories like Skin Care growing as high as 44% YoY.
Sales tend to peak during key events like Prime Day and holiday promotions, with Q4 generating around 30% of annual revenue in some segments.
Top products in the category:
Mighty Patch Acne Patches: These have garnered over 140,000 global ratings and show consistent growth, with sales surging in the later months of the year.
Laneige Lip Sleeping Mask: Known for its hydrating benefits, this product remains a top seller, with steady sales increasing notably during winter months.
How to Keep Track of Trending Products on Amazon
Staying ahead of the competition means knowing what’s trending. Tracking trending products on Amazon is crucial for timely inventory decisions and effective marketing strategies. Here’s how:
Where to Monitor Trends:
1. Amazon’s Own Tools:
Best Sellers: Updated hourly, this list provides a real-time snapshot of current top-performing items.
Movers & Shakers: Identify products with the largest gains in sales rank over the past 24 hours, revealing emerging trends.
Hot New Releases: Discover the latest products that are quickly gaining traction and have strong early sales.
2. Third-Party Research Tools:
Helium 10 & Jungle Scout: These platforms offer comprehensive analytics—including search volume, estimated sales, and competitor analysis—to help pinpoint emerging products.
CamelCamelCamel: A free tool that tracks price trends and alerts you when prices drop, which can be useful for spotting trending deals.
Why Tracking Trends Matters:
By adopting trending products early, you can stay ahead of competitors and establish brand authority before the market becomes saturated, while also optimizing your inventory to avoid overstocking items that may soon lose popularity, and maximizing your marketing ROI through targeted advertising campaigns that capitalize on these trends for a higher return on ad spend.
Final Thoughts
Understanding Amazon’s top-selling categories and integrating sales trend data provides a strategic roadmap for success. Whether you’re just starting or looking to scale, leveraging these insights ensures that you make data-driven decisions to capture market share and drive long-term growth.
By focusing on categories with proven demand and using powerful research tools to stay current, you’ll be well-equipped to seize new opportunities and stay ahead of the competition. Keep monitoring key metrics and adjust your strategy based on seasonal trends and market shifts—this is the key to a thriving Amazon business.
